BigXthaPlug, the multi-platinum hip-hop hitmaker from Dallas, Texas, has rapidly cemented his place as one of the most magnetic and genre-bending voices. Known for his raw storytelling, unapologetic lyrics, and undeniable presence on the mic, he’s reshaping what modern hip-hop sounds like today and for future generations. Having garnered over 6.6B+ global streams, multiple No. 1 records, major awards, and rapidly expanding his footprint in both rap and country, BigXthaPlug stands as one of the most influential, genre-shifting artists of his generation after his critically acclaimed TAKE CARE and I Hope You’re Happy albums.

BigX is redefining what crossover looks like. Rooted unapologetically in Southern hip-hop, he has expanded into country music without changing who he is or abandoning the audience that built him. His I Hope You’re Happy project brought his Texas rap foundation together with some of country music’s biggest voices, including Luke Combs, Jelly Roll, Bailey Zimmerman, Shaboozey, Darius Rucker, Ella Langley, Thomas Rhett and Tucker Wetmore. The album debuted at No. 2 on Billboard’s Top Country Albums chart and No. 2 on Top Rap Albums — an extraordinary illustration of BigX’s ability to exist authentically in both worlds. Then came “All The Way” featuring Bailey Zimmerman. The record debuted at No. 4 on the Billboard Hot 100, giving BigX his first Top 10 on the chart, while simultaneously debuting at No. 1 on Billboard’s Hot Country Songs chart. The project has received widespread acclaim, including a recent New York Times cover story, a nomination for Best Country Album at the American Music Awards, and No. 46 on Complex’s 50 Best Albums of 2025.